Cambridge Analytica scrambles to halt Channel 4 exposé
Firm with links to Trump election under pressure after Facebook ban over data harvesting
Cambridge Analytica, the data firm alleged to have used the personal information of millions of Facebook users without their knowledge in its work for Donald Trump’s election campaign, is trying to stop the broadcast of an undercover Channel 4 News report in which its chief executive talks unguardedly about its practices.
Channel 4 reporters posed as prospective clients and had a series of meetings with Cambridge Analytica that they secretly filmed — including at least one with Alexander Nix, its chief executive. Channel 4 declined to comment.
Mr Nix referred the FT to Cambridge Analytica’s spokesperson when asked if he was aware of the Channel 4 report, which is due to air this week, according to people briefed on the situation. Cambridge Analytica’s spokesman declined to comment on the undercover Channel 4 report.
The company is under mounting pressure over how it uses personal data in political and election campaign work. It was banned by Facebook on Friday, which claimed it had violated the social network’s rules by failing to delete Facebook user data collected by an app for research purposes.
Press reports on Saturday claimed the company had harvested data from more than 50m profiles mostly belonging to US voters.
Christopher Wylie, a former Cambridge Analytica employee, showed documents to the New York Times, The Observer and Channel 4 News, which the news outlets said detailed a programme that used data from a survey without users’ permission. Some 270,000 users had granted permission for their data to be used for research purposes, not passed to a political data analytics firm, and they may have exposed data from their friends in the process.
From the beginning, I have said that the data always leads back to:
b) The Mercers
Facebook is only taking this step NOW, after being revealed that they continuously lied about what they knew about Russian involvement in using Facebook during the 2016 Election. They think that these actions are going to stop folks from digging deeper about what Facebook knew, and what they’ve been LYING about. Not gonna happen.
From AM JOY:
Cambridge Analytica: Facebook data of 50 million allegedly seized
Cambridge Analytica is coming under fire for reports that the Facebook data of 50 million users was allegedly stolen by the company for use by the Donald Trump presidential campaign. Joy Reid and her panel discuss how this could ‘add a new dimension’ to Robert Mueller’s investigation
And, then they tried to lie on the people who did the 2008 Obama Campaign.
I ran the Obama 2008 data-driven microtargeting team. How dare you! We didn’t steal private Facebook profile data from voters under false pretenses. OFA voluntarily solicited opinions of hundreds of thousands of voters. We didn’t commit theft to do our groundbreaking work. https://t.co/CyVIFDB2Tz
— Michael Simon (@mbsimon) March 18, 2018
The data ALWAYS leads back to the same places: