Column: Compassion and decency lost amid wildfires as California foes play politics – Los Angeles Times

Source: Column: Compassion and decency lost amid wildfires as California foes play politics – Los Angeles Times

Criticism of unprofessional advertising – Kritika neprofesionalnih reklama – Myrela

U današnjem medijskom okruženju, reklame su postale nezaobilazni dio svakodnevnog života, a njihova uloga u oblikovanju potrošačkih navika, ne može se zanemariti. Međutim, u posljednje vrijeme svjedoci smo eksplozije reklama koje, ne samo da ne zadovoljavaju osnovne standarde kreativnosti i profesionalizma, nego često ostavljaju potrošače u potpunoj zabludi. Ovakav trend nije samo neugodnost za publiku, već i ozbiljan problem za društvo i industriju oglašavanja u cjelini. Stoga, postavlja se pitanje, da li bi neprofesionalni, besmisleni i, čak, uvredljivi oglasi trebali biti podložni sankcijama?

Reklame koje ne odražavaju osnovne principe oglašivačkog zanata – jasnu poruku, ciljanje odgovarajuće publike i estetski prihvatljiv vizuelni identitet – ne samo da se kose s profesionalnim standardima, već i narušavaju povjerenje potrošača. Primjeri reklama koje su očito loše osmišljene, zbunjujuće ili potpuno bez smisla, česta su pojava na tržištu. Ponekad je teško razumjeti šta oglašivači, zapravo, žele poručiti, a u nekim slučajevima, reklame ne sadrže nikakve relevantne informacije o proizvodu ili usluzi koju promovišu.

Ovaj nedostatak kreativnosti i profesionalizma ima negativne posljedice na reputaciju brenda, ali i širu društvenu percepciju industrije oglašavanja. Umjesto da doprinosi informisanju potrošača i unaprijeđenju tržišta, takva reklama može izazvati iritaciju, pa čak i negodovanje. Osim toga, uzevši u obzir sveprisutnost reklama, neodgovorni oglašivači mogu stvoriti „reklamnu buku“ koja guši kvalitetne i korisne informacije.

Uzimajući u obzir ove aspekte, moglo bi se razmotriti uvođenje sankcija za takve reklame, koje bi mogle uključivati kazne ili obavezu povlačenja oglasa s tržišta. Sankcionisanje bi se trebalo temeljiti na jasnim smjernicama koje definišu minimalne standarde profesionalnosti i etičnosti u oglašivačkoj industriji. Iako sloboda oglašavanja mora biti očuvana, odgovornost prema potrošačima i tržištu mora biti prioritet. Djelotvorne regulacije mogle bi prisiliti oglašivače na veću odgovornost, povećati kvalitet reklama i doprinijeti stvaranju sigurnijeg i profesionalnijeg medijskog okruženja.

Dok industrija oglašavanja i dalje igra ključnu ulogu u ekonomiji, važno je stvoriti uslove u kojima će loše, glupe i besmislene reklame biti prepoznate i sankcionisane. Potrošači zaslužuju jasnoću, kreativnost i profesionalizam u komunikaciji, a odgovornost za kvalitet oglašivačkog sadržaja mora biti prioritet.

Myrela – Fotografija: (https://www.gettyimages.com)

Source: Criticism of unprofessional advertising – Kritika neprofesionalnih reklama – Myrela

Erster Schnee im Jahr 2025 – Senioren um die Welt

Seit gestern abend hat es zum ersten Mal in diesem Winter kräftig geschneit, und die Natur schien wie verzaubert. Auch tagsüber schneite es, der Schnee verwandelte die Landschaft in einen Wintertraum, der bei uns ein eher seltener Anblick ist.

 

 

 

 

 

Auch die letzten Rosen, die noch immer blühten, hatten eine Schneehaube.

 

Rosen mit Schneehaube im Januar 2025

Auch wennn sich die Kinder darüber freuen, dass sie endlich ihren Schlitten herausholen und eine Schneeballschlacht machen können, sind alle diejenigen, die ihr Domizil verlassen müssen, weniger begeistert.

Source: Erster Schnee im Jahr 2025 – Senioren um die Welt

Auspicious – Haiku 2025; Thursday Doors – Suzette B’s Blog

Porta Santa (Holy Door). St. John Lateran ArchBasilica, Italy. Image credit: Druge ločljivosti | Wikimedia CC 2.0

auspicious year

a sacred door, His open arms;

crowning jubilee

*

The featured door is Porta Santa (Holy Doors) St. John Lateran, Archbasilica, Italy by sculptor Floriano Bodini and was installed for the Jubilee year, 2000.

Image credit: Jayne Brzezienski | Instagram

The Porta Santa (Holy Door) is made up of a single and massive bronze panel that depicts the Virgin Mary and baby Jesus, standing in front of the crucified Jesus.

The Latin inscription on the door’s left mid-section reads: ‘Christ Yesterday, Today Forever’.

The coat of arms at the bottom of the door is that of Pope John Paul II (1978-2005), who commissioned the work.

Trivia : Across the courtyard from St. John Lateran Archbasilica, Italy is the Scala Sancta agreed by some accounts and disputed by many others to be the actual marble stairs of Pontius Pilate’s palace in Jerusalem upon which Jesus walked to his trial appearance before Pilate’s Court.

The Scala Sancta marble stairs were brought from Jerusalem to Rome by Emperor Constantine The Great’s mother— canonized after her passing, St. Helena.

The steps are encased in wood for preservation but are open to the public as part of a pilgrimage (that observers The Passion of Christ) ongoing since the 1700s.

These steps lead to a small chapel, the Sancta Sanctorum used originally by former Popes as a private chapel.

Trivia : *Normally closed and sealed, The Porta Santa Holy Door is currently open as of December 29, 2024 for the year of Jubilee [December 29, 2024 to January 6, 2026.]

St. John Lateran, Archbasilica, Italy – Licensed Image credit: © M H | Dreamstime.com

⟣⟣⟣

Source: Auspicious – Haiku 2025; Thursday Doors – Suzette B’s Blog

What If You Were a Tool, Which Would You Be? | From Behind the Pen

Image Credit: energepic.com

What if you had to choose what type of tool you would be and why, what would your decision be? Would you be a hammer, a wrench, a screwdriver, a saw, a clamp, a drill, a trowel, a level, a utility knife, a chisel, or pliers?

I thought about this question while doing some repairs around the house; it was not as easy of a decision to make, as one would think. I was also reminded of the song If I Had a Hammer, sung by many performers like Pete Seeger, Trini Lopez, Sam Cooke, Peter~Paul~and Mary, and Aretha Franklin. According to online sources, “If I Had a Hammer (The Hammer Song)” was written by Pete Seeger and Lee Hays in 1949. It was written to support the progressive movement and was first recorded by The Weavers, a folk music quartet composed of Seeger, Hays, Ronnie Gilbert, and Fred Hellerman.

After watching footage of President Jimmy Carter and his wife Rosalynn working side by side on Habitat for Humanity homes, it was a stark image and reminder of what we could do to help and uplift people during their time of need using the gifts we have. You need not have a contractor’s license to build hope and unity, just use the tool(s) indwelled in you. So, think about your makeup and what you are capable of doing. What if you were a tool, which tool would you be? How useful would you be to others who needed and depended on your help and support? How would you, as a tool, contribute to humanity to build bridges and not walls? What if and how?

Image Credit: cottonbro studio

Image Credit: Kampus Production

Image Credit: Ron Lach

Source: What If You Were a Tool, Which Would You Be? | From Behind the Pen

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