Fox Sports, in its 25th year of broadcasting MLB games, has teamed up with Silver Spoon Animation to create the technology. The company said they are using Pixatope software. Sports Business Journal previously reported on Fox’s virtual crowd tech.
A Fox spokesman told CNBC the network tested the software out at Arizona’s Chase Field about three weeks ago. It passed the test.
At first, we’ll see the virtual crowds in the wide shots only, but eventually the technology will be able to show closeups of players, fans reaching out for home runs and maybe, if we’re lucky, the Kiss Cam.
Fox said the level of detail will even allow the network to control what fan gear the crowds are wearing and how they react to specific plays. For example, the virtual fans may leave the stadium if it looks like the home team is going to lose in a blowout.
Source: Fox Sports will fill empty baseball stadiums with virtual fans
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