The two offerings developed by subsidiary Good Catch are available at fast food chain Long John Silver’s for a limited time, in locations across California and Georgia. Meanwhile, the company also has a partnership with Whole Foods, Amazon’s (AMZN) upscale grocery. Fake fish isn’t anything new, as imitation shellfish, primarily for people with allergies, has been a grocery store staple for years. Yet Gathered Foods is blazing a commercial trail recently created by plant-based purveyors like Beyond Meat (BYND) and Impossible Foods. Their products have debuted in well-known chains like Panda Express, KFC, Burger King, Starbucks (SBUX) and Dunkin’ Donuts.
Source: Fake fish enters the plant-based market; Long John Silver’s, Whole Foods lead the charge
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