The country might be in the grip of a cost of living crisis, but some consumers are willing to pay extra if it means more of their money gets to the farmer producing the food.

Baryulgil, New South Wales beef producers Bianca Tarrant and David McGiveron to started selling directly to consumers in the hope of getting better prices.

Five years after they started selling online they have more than 50,000 customers and a waiting list of about 600 farmers wanting to join their Our Cow business.

Source: Consumers flock to the farm gate as ACCC investigates supermarket prices – ABC News