Humans are storytellers. It’s how we make sense of the world. Our brains are constantly weaving what we see and hear into a narrative. This happened because… She said that because… Even in our sleep, our brains try to weave seemingly random images and even the sound of our alarm clock into a dream story. Stories affect how we see ourselves, how we see the world, and what we think we can do.
Theme and structure
So the climate story you tell matters. If the theme is, “We’re toast,” then what action is there left for people to take? If you tell success stories, then it leaves people wondering, “Why can’t we do that here?” If your story is filled with dry statistics, people will tune out, but if it’s rich with emotion and even some tension, they’ll listen. There’s a reason so many plays are in three acts: setup…
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