35 years of Fender Mexico: a timeline | Guitar World

If you are reading this and you play an electric guitar, the chances are you will have at one point played an instrument that was made in Fender’s Mexican factory at Ensenada. (Baja California, Mexico)

The guitar world as we know it is being shaped by guitars to emerge from Fender Mexico; Ensenada is the production behemoth behind top-selling lines such as the Player, Player Plus, and the retro-inspired Vintera series.

But as this timeline shows, it wasn’t always thus. Located just over the border from the Corona factory in California, the Ensenada facility had humble origins, operating out of a converted church, before the intervention of Fender’s Japanese partner, Fujigen, help realize the potential of Fender Mexico.

Source: 35 years of Fender Mexico: a timeline | Guitar World