Just a tad on logic, from the internet:
The concept of “emotive language” is a technical term used to refer to the use of specific terms that have specific argumentative effects. In particular, they can affect the interlocutor’s emotions, and lead him or her to accept or view a certain viewpoint or policy more favorably. Clearly, such words can be manipulated and become fallaciously used. Emotive use of language can be illustrated this example. Bertrand Russell, on the BBC radio in the Brains Trust program, gave three examples designed to illustrate the natural tendency to use words in a persuasive way that support one’s own view and attack an opposed view.
I am firm, you are obstinate, he is a pigheaded fool.
I am righteously indignant, you are annoyed, he is making a fuss over nothing.
I have reconsidered the matter, you have changed your mind, he has gone back…
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