Cargill has been active in the sector, investing in lab-grown meat company Aleph Farms and creating its own plant proteins. Tyson Foods is selling plant-based meats under its Raised & Rooted brand and has invested in several plant-based and lab-grown meat companies.
JBS, the world’s biggest meat company, last year bought lab-grown meat firm BioTech Foods and also Dutch plant-based meat company Vivera, which has the corporate tagline: “Life is better when you eat less meat.”
“They’re covering their bases because this is an area that’s growing very quickly,” Howard said. “These companies have gotten big and powerful by using every strategy they can.”