Women farmers in Cote d’Ivoire will more easily find markets for their crops, thanks to a digital platform recently launched by UN Women.
Blaatto (https://bit.ly/3k4dJFi), part of the UN agency’s Buy From Women initiative, is targeting women smallholder farmers and members of women-led agricultural cooperatives in the country’s central region where access to markets is relatively poor. The word ‘blaatto’ means ‘come and buy’ in the region’s Baule language.
Buy From Women is an open-source, cloud-based enterprise and e-commerce platform that can be customized to specific market products. It also offers women information and finance. In Cote d’Ivoire, UN Women is rolling out the initiative with African Development Bank support and with funding from the Bank-managed Korea Africa Economic Cooperation Trust Fund.