Overcoming stiff corporate opposition and a slick anti-union campaign, staff at the company’s New York flagship store voted Wednesday to unionize by an overwhelming 7-to-1 margin.
REI SoHo, the nearly 40,000-square-foot Manhattan store, is the first of the company’s locations to unionize. Eighty-six percent of its 116 staff, from tech specialists to shipping and retail workers, voted to form a new local of the Retail, Wholesale, and Department Store Union—the same union that workers at Amazon’s huge Bessemer, Alabama, facility are now voting on whether to join. The REI vote follows an expensive, full-bore effort against the union, including an anti-union podcast that drew laughs online for “progressive” flourishes like an Indigenous land acknowledgement and executives’ recitation of pronouns.
Source: REI Workers Just Unionized by a Landslide – Mother Jones
By Thomas L. Friedman, Opinion Columnist
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