The 30-second ad features actors depicting Kelly, President Biden, and Speaker Nancy Pelosi (D-Calif.).
“The good people of Arizona have had enough of you. It’s time for a showdown,” Lamon, who plays himself in the ad, says.
The Democratic figures then draw their weapons and Lamon shoots at them, prompting them to run away.
The campaign said that the ad will begin running locally in Tucson, Ariz., on Sunday when the Super Bowl is airing, it will then air statewide beginning later in the evening.
The ad immediately prompted backlash online, given that Kelly’s wife, former Rep. Gabrielle Giffords (D-Ariz.) was shot during an assassination attempt in 2011. Giffords suffered a severe brain injury as a result and has since become one of the most prominent gun control activists in the country.
“DISGUSTING: Former Rep. Gabby Giffords was shot and seriously wounded 10 years ago. Her husband’s Republican US Senate opponent, @jim_lamon, just put out an ad in which he shoots Mark Kelly and other Democrat leaders,” tweeted Shannon Watts, founder of the gun control group Moms Demand Action.
The former executive director of the Arizona Republican Party, Brian Murray, called Lamon’s ad his “most pathetic” yet. Murray is a partner at Summit Consulting, which is backing one of Lamon’s primary opponents Blake Masters.
“I think when he loses he should start producing used car commercials. He’s perfect for that, and that ain’t no bull!” Murray said in a tweet.
Source: Arizona Senate candidate releases Super Bowl ad showing armed ‘showdown’ with Dem leaders | TheHill