Good advice and check list…
What is a campaign?
A campaign is an organized course of action to achieve a goal.
The 9 bulletproof steps to launch a bulletproof campaign are :-
• Research – Do a thorough research before launching your campaign. Identify the problem. Identify the cause of the problem. What is the best possible solution to the problem? Research will also let you know the pros and cons of your upcoming campaign.
• Set the goals/objectives – Be SMART in setting your goals. By smart I don’t mean look wise. S.M.A.R.T. as in “Specific, Measurable, Attainable, Relevant, and Time-Specific”.
• Desegregation of target audience – How can you bring your target audience together? What will lead to consensus among your target audience? Try conducting a poll or a survey.
• Launching a PR programme – Based on your research and target audience according launch a PR program. Your PR team will help…
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