How Levi Straus Became Famous with Jeans – PeoPlaid

On February 26 in the year 1829, the pioneer in the manufacture of blue jeans was born in Bavaria, Germany. His name was Levi Strauss, the founder of Levi Straus & Co.

Levi Strauss
Levi Strauss (Photo Credit:

When his father died in 1846, Levi immigrated to the United States together with his mother. He was eighteen years old at that time. He arrived in New York City and joined his brothers who already established a dry goods business. Later, he moved westward to Kentucky and then to San Francisco, California after the Gold Rush. There he opened his own store where he sold dry goods such as clothes and footwear. He called his store Levi Straus and Co.

One day in 1872, Levi received a letter from one of his customers. His name was Jacob Davis from the State of Nevada. In the letter, he told of his new way of making pants and that he needed Levi’s financial help to get a patent for his idea.

Source: How Levi Straus Became Famous with Jeans – PeoPlaid