With big-name artists on board, the possibilities are seemingly limitless for live stream concerts in the future.
Even post-pandemic, Adler said that streaming is something artists should seriously consider adding to their normal business model since it’s a cost-effective way to serve the currently underserved live events markets around the world. The NoCap livestreams also include a chatroom feature in which fans can interact with each other and the artists are also able to hop on and converse as well.
For now, the average ticket price for a NoCap show is $15, but there are numerous add-on options. Patrons can shop for artist merch while watching the livestream on their smartphone, tablet, laptop or television. They can also choose from a variety of V.I.P. experiences like one-on-one meet-and-greets, group meet-and-greets and small group private acoustic shows. Of course, that all comes at an additional cost, which is negotiated with artist management.
Adler said the extra charges are not about being greedy: It takes a lot of work to put on a live show and creative content should be monetized, as it is keeping the artists, the crew, the technical folks and venues in business.