Vincenzo Giammanco, founder of Ventura-based traveling events company CBF Productions, was one of the early adopters of the drive-in concert concept, officially launching in June of 2020. They staged over 170 live events this year at the Ventura Fairgrounds, Del Mar Fairgrounds and Arizona State Fairgrounds, including drive-in movies, comedy shows, concerts and drive-thru experiences. CBF’s Concerts In Your Car series featured performances by Third Eye Blind, Sublime with Rome, Snoop Dogg, 311, Cypress Hill, Randy Houser, The Beach Boys and more.
“We were going against a lot of the industry saying, you know, ‘Eh, concerts in a car, whatever’,” he said. “But once we were able to really put it together, people really liked this experience. They like to have their own space and it’s just completely different. We felt like we stumbled across something here that probably is going to have legs for quite some time, even after the pandemic.”