The Story of Adolf Dassler: Founder of Adidas – PeoPlaid Biography

Adolf Dassler created shoes specifically for athletes. During the Amsterdam Olympics in 1928, the brothers gave away shoes to athletes. In 1936, Adolf drove to the Berlin Olympic Village and there, he convinced the American track and field Jesse Owens to wear Dassler shoes. With Jesse winning four gold medals, worldwide awareness of the brothers’ athletic shoes soared and business boomed with the brothers selling over 200,000 pairs in next couple of years.

Due to some disagreements, the brothers split after World War II. Adolf conceived and promoted the Adidas brand of athletic shoes while Rudolf went on to build the Puma brand. The name Adidas is a portmanteau of Adolf nickname Adi and his family name Dassler

Source: The Story of Adolf Dassler: Founder of Adidas – PeoPlaid Biography