A lot of people think that e-commerce copywriting is a very easy task. One simply has to write several words for an online business to entice potential customers to check out the offered products and services. However, e-commerce copywriting is not only about writing quality articles, but also making the brands to be recognised in search engines and subsequently increase the search traffic.
If you are an e-commerce copywriter, you know that promoting your brand can be a challenge and it is evident in your website’s performance. If you seriously want to attract an audience using your articles and drive in sales, here are some of the common mistakes that you need to avoid when doing e-commerce writing:
It’s too Focused on the Product
Every copywriter falls into this specific pitfall of focusing too much on the product. From the perspective of the buyer, a long narrative can dissuade them…
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