Facebook CFO says personalized advertising ‘under assault’ by Apple privacy changes

I do not want personalized ads, green eggs and ham, or selling my information – so STFU! Business models that rely on personalized advertising are “under assault” by iOS 14 privacy changes, Facebook’s chief revenue officer said Tuesday.

Credit: YaLaCredit: YaLa

The changes include a new feature that requires users to opt-in to tracking via Identifier for Advertiser, or IDFA, tags on a per-app basis. Although initially planned for the general iOS 14 release, Apple delayed the rollout of the feature until 2021 following public outcry from a number of companies that gain a bulk of their revenue from ad serving, including Facebook.

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