SoulCycle Tries To Spin Trump Fundraiser Fallout By Offering Free ‘Social Justice’ Rides

#TimesUp #LoserTrump SoulCycle Tries To Spin Trump Fundraiser Fallout By Offering Free 'Social Justice' Rides

The management teams of Equinox and SoulCycle are still scrambling to mitigate the fallout from the news that billionaire owner and Hudson Yards developer Stephen Ross would be hosting a $100K+/plate Donald Trump fundraiser at his Hamptons home today. Although both companies tried to distance themselves from Ross, a #BoycottEquinox protest quickly gained traction on social media this week. Today, SoulCycle’s chief executive officer tried to get customers back on their side by offering free “social justice” rides to customers for causes hand-picked by instructors. [ more › ]