Outrage after Aloha Poke Co tells Hawaiians to stop using ‘Aloha’ in business names

Hawaii cannot call itself Aloha State?

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Chicago-based poke chain sent cease-and-desist letters to a native Hawaiian business in Anchorage, Alaska, and other shops around the country

Hawaii residents are calling out a Chicago-based poke chain after it tried to stop other US restaurants selling the trendy sushi bowls from using “Aloha” in their business names, accusing the company of cultural appropriation.

In May, lawyers for Aloha Poke Co, sent cease-and-desist letters to a native Hawaiian family business in Anchorage, Alaska, ordering it to stop using “Aloha” or “Aloha Poke” in its name, Aloha Poke Stop. Aloha Poke Co had done the same to other shops around the country, including at least one in Hawaii, where poke originated.

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