Track-suits: Tommy Hilfiger to monitor customers with new clothing line

Will Tommy blurays effect sperm and ovum counts? lol

994.jpg?w=300&q=55&auto=format&usm=12&fi

Tommy Jeans Xplore items contain a bluetooth chip that will also track customers’ location

Clothing stores have long employed all kinds of sneaky behaviour to make you want buy their products. The store assistants tell you you look fantastic in everything, the changing mirrors make you look skinnier, they play music that encourages people to make more purchases. Then often when you get home, those trousers don’t look so good after all, and they stay at the back of your closet forever more.

Tommy Jeans, part of the Tommy Hilfiger brand, believe they can solve this part of the problem. Their new line, Tommy Jeans Xplore, will contain smart-chip technology that will track how often customers wear the clothes. Tommy Jeans will offer rewards and experiences, including gig tickets and gift certificates, to people that wear their clothes often enough (presumably some rewards will be even more wear-tracking items).

Continue reading…