Cambridge Analytica is out of business, but its heavy hitters have reopened under a new name

Cambridge Analytica may be out of business thanks to bad publicity, but “Emerdata” is a new company, whose board includes the daughters of Robert Mercer, who bankrolled Cambridge Analytica; disgraced former Cambridge Analytica CEO Alexander Nix is on its board of directors, and much of Cambridge Analytica’s C-suite has packed up their desks and moved into the Emerdata offices.

The company was formed in August 2017 and has been largely dormant until March 2018, when a flurry of activity that moved key personnel over from Cambridge Analytica began.

It isn’t clear what Emerdata does, though the company is listed under “data processing, hosting, and related activities.” It shares an address in Canary Wharf with Cambridge Analytica’s parent, SCL Group.

Another notable company director is Johnson Chun Shun Ko, the deputy chairman of Frontier Services Group.

Frontier is a private security firm which mostly operates in Africa and is currently chaired by US businessman and prominent Trump supporter Erik Prince. Prince is best known for founding private military group Blackwater US and is the brother of US education secretary Betsy DeVos.

The power players behind Cambridge Analytica have set up a mysterious new data company [Shona Ghosh/Business Insider]