Cambridge Analytica academic’s work upset university colleagues | Education | The Guardian

Source: Cambridge Analytica academic’s work upset university colleagues | Education | The Guardian

Kogan and his business partner, Joseph Chancellor, who later went on to work for Facebook, where he remains, harvested data using a personality app developed through Kogan’s commercial enterprise Global Science Research (GSR).

The emails from late May 2014 show Kogan initially tried and failed to elicit the support of two other academics at the university, who had amassed their own trove of Facebook data from volunteers by hosting personality apps on the platform.