The Russia-backed campaign to link the volunteer rescuers with al-Qaida exposes how conspiracy theories take root: ‘It’s like a factory’
In spite of this positive international recognition, there’s a counter-narrative pushed by a vocal network of individuals who write for alternative news sites countering the “MSM agenda”. Their views align with the positions of Syria and Russia and attract an enormous online audience, amplified by high-profile alt-right personalities, appearances on Russian state TV and an army of Twitter bots.
The way the Russian propaganda machine has targeted the White Helmets is a neat case study in the prevailing information wars. It exposes just how rumours, conspiracy theories and half-truths bubble to the top of YouTube, Google and Twitter search algorithms.
“This is the heart of Russian propaganda. In the old days they would try and portray the Soviet Union as a model society. Now it’s about confusing every issue with so many narratives that people can’t recognise the truth when they see it,” said David Patrikarakos, author of War in 140 Characters: How Social Media is Reshaping Conflict in the 21st Century.