‘Their own media megaphone’: what do the Koch brothers want from Time?

Is Time important to anyone under 40? I think not but if Kochs want to throw money away – go ahead!

2059.jpg?w=300&q=55&auto=format&usm=12&f

The company’s decline is readily apparent – but if the billionaire brothers’ other interests are a guide, their investment will be about more than money

That Charles and David Koch are putting $650m into Meredith Corp’s purchase of Time would ordinarily be cause for great soul-searching in media. But then, these are not ordinary times.

Meredith’s Koch-backed deal with Time – which owns, in addition to Time magazine, titles including People, Fortune and Sports Illustrated – was sealed Sunday night. Meredith said in a statement announcing the deal that they are building “a premier media company serving nearly 200 million American consumers.”

Continue reading…