The recipe is universal. Find a wound common to many, someone to blame for it and a good story to tell. Mix it all together. Tell the wounded you know how they feel. That you found the bad guys. Label them: the minorities, the politicians, the businessmen. Cartoon them. As vermin, evil masterminds, flavourless hipsters, you name it. Then paint yourself as the saviour. Capture their imagination. Forget about policies and plans, just enrapture them with a good story. One that starts in anger and ends in vengeance. A vengeance they can participate in.That’s how it becomes a movement. There’s something soothing in all that anger. Though full of hatred, it promises redemption. Populism can’t cure your suffering, but it can do something almost as good—better in some ways: it can build a satisfying narrative around it. A fictionalized account of your misery. A promise to make sense of your hurt. It is them. It’s been them all along.For all those who listen, Populism is built on the irresistible allure of simplicity. The narcotic of the simple answer to an intractable question. The problem is now made simple. The problem is you.