Think of the CREW lawsuit as a lawsuit on behalf, essentially, of every private entity that will lose money to Trump over the years—restaurant owners, hotel bookers, hotel owners, wedding planners, and so on. Trump has already made clear he’s happy to promote his businesses generally by linking them to his presidency. Look at Mar-a-Lago: An official State Department website praised the virtues of Mar-a-Lago as the Winter White House. Trump doubled the cost of Mar-a-Lago membership (to a cool $200K) right after he took office. Actual people are losing actual money when foreign government personnel book with Trump instead of the competition.