Ostensibly, the initial attacks were the apex of ongoing negative reaction to Jones starring in the all-female remake of Ghostbusters. Trolls went after her looks, her skin, her body – everything that makes her who she is, and makes her black. She was called an ape. The attacks were unequivocally racist. Twitter issued a bland, cookie-cutter response.But this all didn’t happen just because she did a movie. It was because she is a statuesque dark-skinned black woman, sister in spirit and posture to Nina Simone; elegant in her vocal command, towering with a feverish, ebullient talent that cannot be contained. It’s asinine to say that the racists who are targeting Leslie Jones are Ghostbuster purists, and that’s really what this is all about.And while the New York Times reported that Jones “and her white cast mates have endured months of criticism since the announcement of a reboot of the blockbuster franchise,” those same white cast mates were not called a “big lipped coon”. What stopped one or all of these actors from saying during one of the myriad talk shows they appeared on: “You know what’s not cool? Racism. You know why? Because it targets and maims people we love and respect and live on the planet with.”The film’s director, Paul Feig, did come to her defense, tweeting: “Leslie Jones is one of the greatest people I know. Any personal attacks against her are attacks against us all.” But again, if it really were an attack against us all – assuming he means himself and the rest of the mostly white cast – and it actually felt like an attack in the same way these feel like attacks to Leslie Jones, you can be sure he’d be doing more than tweeting about it. You’ll note he didn’t mention the R-word.Here’s the thing: those who limit their allyship to tweeting their support when we’ve been targets of online racism have absolutely no idea how far removed they are, and yet how intricately tied they are to this thing that is killing us. Racism’s unceasing power lies in the way in which it can weaponise words: now, in 140 characters.By all means up the Twitter support, which is all well and good, but then go deeper. Particularly those in positions of power or who have public platforms – call your friends, call your state representatives, send group emails and reply all to everyone; be vigorous in your accountability and encourage the same in those around you, call into radio shows, launch Kickstarter campaigns, think about ways you can help dismantle racism all the time. Because it is happening all the time.