“In celebration of a groundbreaking year for @katvondbeauty Kendo gave me this amazing gift! I am thrilled to donate all of it to @mercyforanimals – an organization dedicating its efforts to ending animal abuse,” Von D wroteA social media storm ignited in July when Von D first posted to her millions of Instagram followers about her vegan lifestyle. The story gained even more attention when she responded to comments with a 30-minute YouTube video in which she further explained her strong stance against animal cruelty and her decision not to consume animal products. The video instantly exploded, garnering hundreds of thousands of views.Von D has received many accolades from animal lovers the world over for the fact that her makeup line, Kat Von D Beauty, does not test on animals. She is also famous for labeling cosmetics in her line that contain no animal products with the hashtag “#VeganAlert.”

Source: Kat Von D Donates $50,000 To Animal Charity – Look to the Stars