Brewing Hatred: Coors Beer Company Markets to Women, Latinos, LGBTQ Communities as Coors Family Attacks Their Rights

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By Zoe Greenberg & Brie Shea
RH Reality Check

(Editor’s note: The following is an excerpt of the fuller investigative piece found at RH Reality Check.)

Coors Light is the second most popular beer in the United States, bringing in more than $2.3 billion of the $101.5 billion beer market in 2014, according to the market research firm IRI. The Coors family is one of America’s oldest and largest beer dynasties, and the brewing companies that still bear their name—MillerCoors and Molson Coors—rake in billions each year. (Coors merged with Molson, a popular Canadian brewing company, in 2005, and the two companies created a joint venture called MillerCoors in 2008.) Molson Coors had $4.15 billion in net sales in 2014 alone.

To maintain that success, Coors has recently developed product lines and ad campaigns designed to cater to three key increasingly profitable markets—women, the LGBTQ community, and Latinos. As these groups gain political and consumer power, Coors and its competitors have scrambled to transform beer, once a blue-collar, bro-identified product, into a multicultural cash cow.

But a new RH Reality Check investigation shows that although the Coors marketing messages and company policies have changed, the family behind the company continues to pump millions of dollars into powerful anti-choice, anti-immigrant groups, financing efforts that are directly hostile to the diverse customer base the Coors companies are trying to win over.

The Coors family foundations have contributed at least $12.5 million to conservative organizations in the past six years alone, making the Coors one of the most formidable right-wing donor families on the national stage today.

According to Kellie McElhaney, founding director of the Center for Responsible Business at the University of California, Berkeley’s Haas School of Business, the public messaging from the Coors companies is in clear conflict with the private giving of the Coors family members.

The Coors beer companies and the Coors family say there is no conflict—because they operate separately. The family foundation’s website reads, “The Adolph Coors Foundation is a family foundation and not connected in any way to the brewery.”

Despite this asserted independence, public records show that Coors family members—including those who control the family’s charitable foundations—retain substantial ownership and control of the for-profit companies that carry their name.

At the same time as the Coors companies are prioritizing outreach to women and Latinos, the Coors family is funding some of the most influential anti-choice, anti-immigrant organizations in the country.

The family’s support for right-wing causes is longstanding.

And, as much as Coors marketing spokespeople tout the benefits of bilingual advertising and scholarships for Hispanic students, the Coors family has a very different idea about how to spend the profits reaped from such careful multicultural advertising.

Read the full article on RH Reality Check.

Zoe Greenberg is an Investigative Fellow and Brie Shea is an Investigative Reporting Fellow at RH Reality Check.

New children’s book highlights and supports gay parents in Peru

Latina Lista: News from the Latino perspective Latina Lista: News from the Latino perspective – News from the Latino perspective. New children’s book highlights and supports gay parents in Peru by Latina Lista

LatinaLista — Latin America has long been considered one of the last remaining strongholds in the world for obedience to Catholic teachings. Yet, a recent article on Global Post identified Buenos Aires, Argentina as becoming a “mecca for gay marriage tourism.” The article noted that there now exists 20 nations around the world that allow gay unions, and many others that recognize certain rights of same-sex spouses but don’t go as far as endorsing marriages.

For as dominant as Catholicism is in Latin America, only less than a handful of countries don’t recognize same-sex couples. Peru is one such country. Same-sex couples in Peru can be “invisible” to their fellow citizens, but thanks to an activist-turned children’s book author, that’s about to change.

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On September 30, Peru will see the unveiling of their first children’s book targeting children of same-sex parents. ¿Camila tiene dos mamás? is about 9-year-old Camila who lives with her two mothers, Lucia and Patricia, and her one-eyed dog. Camila’s life is happy and carefree until she starts a new school. A new classmate doesn’t understand Camila’s family and asks her why she has two mothers. Camila doesn’t know what to say and feels like an outcast.

The school principal calls Camila to his office and the children and their parents start talking about Camila. But there’s a happy ending — with everybody learning a valuable lesson about what makes a family.

Written by activist Veronica Ferrari, the book strives “to make visible all these families of lesbian mothers and of gay fathers existing in Peru, but who are not recognized nor protected.”

In an interview with Telesur TV, Ferrari said, “We want to tell them they are not alone and that living with dignity implies being prepared to be visible and confront the consequences with love and courage, and this way helping the fight against discrimination.”

The book is published by El Armario de Zoe, an independent publishing house that publishs content for the LGTB community in Peru.

 

Hungary fires tear gas, water cannons to hold back refugees | News | DW.COM | 16.09.2015

Police in Hungary’s Roszke border crossing have fired tear gas and water cannons to scatter asylum seekers wanting to cross over from Serbia. Budapest has closed down its borders to keep new arrivals out.

Source: Hungary fires tear gas, water cannons to hold back refugees | News | DW.COM | 16.09.2015

Hungary’s shame begins at its borders!