When Chinese apple juice concentrate entered the US market, the price of concentrate collapsed from $153 per ton in 1995 to $55 per ton in 1998. American farmers struggled to compete. Some sold their farms; others went bankrupt.
Their loss was Feng’s gain.
“What percent of your apples are eaten and what percent are made into juice?” I asked.
“Seventy percent are taken to the local juice factory,” he said, and then laughed. “You know, nobody here drinks apple juice.”